A project Ive been putting together for some time now is finally coming together nicely. The “You have to be game” project was an idea I had some time ago and has been gathering pace over the last 18 months or so. The concept is there as is the design and it’s lay out, thanks Olivia. One thing for me though was missing, and element to bind it together from a branding point of view, a logo.

Some might say that why would a print publication need a logo in the first place. Well, having a logo makes a strong first impression, it grabs attention and its the foundation of the your identity. This for me will ensure that this publication stands out from then rest and creates our design ethos. A big thank you to Tom for putting this together